Cody Christopher Matthieu is the founder and owner of Navajo Mermaid Arizona. Born in Flagstaff, raised in Phoenix, Cody has learned to grow and appreciate the state in which he loves the most! Recently, he graduated at the top of his class at Arizona State University with a bachelor’s degree from the newly founded College of Interdisciplinary Sciences & Arts. This school was unique for it allowed him to double major in both Business Entrepreneurship as well as Design Studies and emphasize those two passions into a one single core subject of fashion design! This sounds all fine and dandy however, Cody had to learn the hard way for he switch his major a total of 3 times before he realized he had a true natural gift and appreciation for all things fashion related.
As strange as it may seem, Cody claims that he didn’t just accidentally find fashion for fashion found him. One day after three years of being just another lost soul in college and working two full time, he figured that he would give school one last go. He decided to his major for the last time and start from the bottom yet again. Completely unaware of his own doing (by the grace of a higher power) he enrolled himself into the fashion program at MCC. From there he spent the next four years learning each and every technicality of what it means to be a professional in the textile/ garment industry. Before this, he only really only knew of fashion from just by working around clothes where he was a visual merchandiser for two years and did visual/ promoting and even helped with buying streetwear from brand representatives like Stussy and 10 deep that were selling garments from different seasons at a store called New World Culture.
After emerging himself into all thing fashion he essentially found himself starting his own brand called Navajo Mermaid Arizona, where he started marketing the clothes he made to all his classmates. Something that was first a hobby took off into more complex and because he had so much love for it, he found himself through the clothes he made. Instead of sleeping for weeks at a time, he it upon took himself to source fabrics through a multitude of different manufactures, then building upon those relationships personably until one day he was finally able to start sending them his own patterns. He would do this every single night until one day he realized that he had finally reached an outcome that was far greater than he himself could even ever imagine and that was his own brand. Out of passion and love, he found compassion and through that he was able to grow his demand through word of mouth and more importantly develop his own identity through the clothes he produced! Since the beginning, each season basically builds upon the last and in retrospect he discover that blueprint is what is needed to build a working foundation for emerging fashion brands of our era.
Cody realized this to be true so much that he used this very principle to help him write his senior thesis paper. Moreover, after acing the paper he then rewrote the entire theoretical 50-page manuscript again, even adding 30 more pages, and in the process the paper manifested itself into an 80-page book. He made it a book so that it read as a guide to help other inspiring emerging designers like himself that are just getting initiated into the game of fashion; which inherently an industry that is already innately oversaturated as it is in our present day. Moreover, he used the book as a platform to express his entire experience as a fashion student and how he would interpret fashion from an interdisciplinary entrepreneurial point of view.
Thus, the book’s was titled, “The Occult vs. Fashion, The Path Success.” It was bestowed that name because if you breakdown the word Occult, it shows that it derives from the Latin word occultus “clandestine” which means hidden secret or knowledge of the hidden. This makes since for he basically sums up his entire understanding of his degrees through key points conveyed throughout the book. Since graduation he self- published his book onto Amazon and iTunes and found that he had enough content to write three more books of all different types all relating to fashion design/ all the while ramping up the industry.
Currently, Cody was selected to do a Ted talk and work with Phoenix Fashion Week! Now, for the first time ever he can finally explain himself and everything Navajo Mermaid represents! As you may can tell he struggles when it comes to writing about his own accomplishment however, by breaking his comfort zones he is breaking new ground within and outside of his own community. Never before has he ever been more empowered and because of his resilience, firey passion, and hunger make a name for himself in an ethical way; he has been conditioned to win and defy all obstacles in his way. Furthermore, has shown and proved; that he is more that capable of delivering quality on time and following through.
Meaning behind the mermaids:
Our star mermaid's name is Amitaf and she is what Mickey Mouse is to Disney or what Medusa is to Versace ... only difference is that she is the face of NavajoMermaid. Basically, her name originates from ancient Greek Mythology and according to legend Amitaf was the goddess of all the mermaids. There is not much written about her other than she was considered to be the most beautiful of all the other mermaids and apprentice of the Sea Goddess Amphitrite. NavajoMermaid's portrait of Amitaf’s overall appearance will dynamically manifest interchangeably between many different races as well as she will shift between her mermaid and human form. This is because Amitaf represents more than a figure of symbolism rather she exemplifies the beauty that is found within each of ourselves and the allurement of enchanting things from which we don’t understand. She is a liminal character that embodies what it is to be natural. Her spirit also identifies with the importance of culture and community that exists within it. Finally, with that being said she does not abide to society and the laws of man rather she is marginal, in that she pays tribute to the social outcasts within it, ostracized for being herself and who she is and because of this she bears light on what was which once forgotten.